About The Assistant Coach
We're building the tools we wish we had when we started coaching.
Our Mission
Coaching is rewarding, but it's also demanding. Between practice planning, game prep, stat tracking, and player development, coaches spend countless hours on administrative tasks.
The Assistant Coach exists to give coaches those hours back. We combine smart automation with intuitive design to handle the busywork, so you can spend more time doing what you love: coaching.
What We Believe
Our values guide every feature we build and every decision we make.
Built by Coaches
We understand the challenges of coaching because we've lived them. Every feature is designed with real coaching workflows in mind.
For Every Level
From youth programs to elite college teams, our tools scale to meet your needs without overwhelming you.
Smart Automation
We handle the tedious parts of coaching so you can focus on what matters: developing players.
Data-Driven Results
Make better decisions with real insights. Our analytics help you identify what's working and what needs attention.
Our Story
The Assistant Coach started with a simple frustration: there had to be a better way to plan practices than scribbling on notepads and hoping you remembered everything.
We started building tools for ourselves — a practice planner that made organization easy, a load tracker to monitor how hard we were pushing our teams, and a stat system that didn't require a PhD to operate.
Other coaches noticed. They wanted in. And so The Assistant Coach was born — a suite of tools built by coaches who understand that your time is valuable and your players deserve the best preparation possible.
Today, we're building the future of coaching technology. Whether you're running your first youth practice or preparing for a championship game, we're here to help you succeed.
Join Us on This Journey
We're just getting started, and we'd love for you to be part of it.